Are publicity and crisis management planning vital that you your organization? The answer is easy and direct. Publicity and crisis management planning are not only important to your small business, they can be both CRUCIAL to your small business, no matter what your type of business. In today’s fast-paced and ever-changing world, organization is news. Plant closings, mergers and acquisitions, unemployment, strikes, labor negotiations, company expansions, building projects, construction-related accidents and catastrophes are frequently the lead story about the first page or even the six o’clock news. Yet many organizations are totally unprepared or otherwise ill-prepared to handle pr and crisis management elements of these events. This unpreparedness can lead to many negative and undesirable results for you, your staff, your customers and clients, your enterprise and your business and industry sector.
Many businesses also have been and constantly will be in an incredibly visible position to the public and the media. For instance, your building and construction industry is crucial that you the economy, along with the overall health, safety & welfare from the public. The media are very interested in the building and construction industry due to potential “high interest” stories it can generate, both negative and positive. To succeed in today’s world of business, all companies must discover how to manage rapid change and crises and work diligently to build up strong pr and crisis management plans.
A general publicity program is essential to your business to: complement advertising; provide research capabilities for marketing efforts; provide capabilities for special attractions to improve company & industry visibility; monitor governmental organizations; to speak the state-of-the-industry on the public, including thoughts about legislation, regulations, economic conditions, as well as other factors and events impacting your organization; as well as to communicate with past and existing clients. A plan de gestion de crise, including public relations aspects, is utterly important to maintain a company’s credibility and positive image within the face of adversity. The company’s customers, employees, management, financial supporters, industry associates, most people as well as the media have to feel that you are currently well-organized and have the capacity to handle an emergency in a really professional manner. Crises will not pay for the luxury of energy to stop and think thoroughly throughout the specific problem. Therefore, there is a need to be ready for all types of emergency probably to happen.I believe that many crises running a business, just like in our lives, are frequently foreseeable. These crises can be managed and may provide unprecedented opportunities for positive public relations. Most of companies are hesitant to plan for adversity because they do not wish to admit that their business organization could ever be accountable for poor performance or mistakes.
An organization which will not plan for the possibility that some plan may not work or that conditions of business may change quickly – including changes beyond their control – will quickly find itself unable to deal with a crisis and therefore will suffer severe adverse reactions around the business as well as its image for the public and its clients.
The most critical time for your personal business, in relation to pr, takes place when a catastrophe, scandal, or some other negative event occurs that requires your business or industry sector at large. Things can and do get it wrong within the best managed companies and organizations. Therefore, by accepting this fact and anticipating certain crises, the opportunity damage in the crises could be minimized. Contingency planning for crises is not only an excellent management practice in virtually any organization but, during my view, this is a mandatory practice for any business.
Many organizations today have dangerous, high visibility, high-impact on the public and our everyday lives, and exposure to potential crises. As a result of these characteristics, the possibility damage coming from a crisis could be greatly multiplied. An unprepared, misinformed, or ill-at-ease company spokesperson; a disgruntled employee; as well as a victim of your tragedy at a building site have the potential of accomplishing inestimable damage to your small business or industry by their remarks to the media. Yet there are countless occasions when an organization representative is thrust into the spotlight being an official “spokesperson” with little if any training in dealing with the media, specially in a crisis situation. Actually, in terms of coping with the media, many people would prefer to “be excused” from the task, because they are ill-prepared psychologically and professionally to handle the media. In today’s world, you must become prepared psychologically and professionally.
Conducting public relations activities without a plan is the identical to someone seeking to build a quality building project without plans and specifications or even a business looking to manage the expansion of their business without having plans. Conducting crisis communications and public relations during emergencies without having a plan and entrreprise could be approximately the same as committing suicide or at least “shooting yourself in the foot,” due to potential damage which could cause your company’s image, business, employees, management, etc. as well as the photo and affect on your industry.
If you don’t believe the potential damage that will be a consequence of a few things i have written above, look at the effect of poor public relations efforts through the TMI accident, NASA’s Challenger tragedy, the EXXON Valdez oil spill event, or over the last major building site accident and also the impact of the negative image in the companies and their industries. Or look at the effect of excellent pr efforts in the Tylenol incident; through the odometer rollback incident at Chrysler; or over the last successful rescue at the construction site accident along with the impact in the positive image on these businesses in addition to their industries.
It can be time for you to truly recognize the significance of publicity and crisis management and their potential impact on your company. Additionally it is time for you to make a move about it! There is not any better place to start than in your own organization and industry and professional associations by developing public relations plans, including crisis management plans, and also training key employees on how to approach the media. Using the risks as much as they can be inside your business, don’t leave pr and crisis management to chance or a “seat of the pants” approach. Produce a commitment and begin planning for your future public relations and crisis management efforts today. The futures of your respective company and to your industry are at risk. Having a strong dedication to good pr and crisis management planning, the outcomes may be tremendous. Without a strong commitment, the outcome might be disastrous.