If you are avoiding search engine optimization (SEO) for your business website as it is difficult to understand, you happen to be missing key revenue.
People use the web to find products/services by typing keywords into search engines like yahoo, Bing and Yahoo!. But if your business is buried around the seventh page of an internet search engine results list, you happen to be missing out on customers who are seeking the things you offer – and more importantly, you might be missing out on sales.
SEO allows small enterprise to contend with industry giants. By using techniques like strategic consumption of relevant, searchable keywords, tweaks to HTML coding and using links, SEO websites are more visible to search engines and rank higher in unpaid, or organic, searches.
People rarely click beyond page one of results in a internet search engine, so competition for visibility is stiff, that is where the correct utilization of SEO helps achieve better rankings.
Ideally, search engines like yahoo would magically ‘figure out’ what websites do and rank them. While search engines are constantly improving their technology to crawl deeper into websites to provide users more relevant results, there exists a limit as to what they may do. It is crucial you help the various search engines and ‘tell’ them what your web site does so you do not get buried with minimal visibility.
Imagine that the web is a large city. Within that city is a well-organized train system – search engines like yahoo. There are various ‘stops’ as well as other ‘train lines’ but all are connected and provide a quick, direct path for ‘trains’ to get around. These ‘train lines’ and connections are links. You might already know, search engines like google do not use a train to advance between webpages, they employ links to get in touch them.
Using links to get around, search engines like google send out robots called ‘crawlers’, or ‘spiders’ traveling the web and make it to the billions of interconnected pages. At every webpage spiders and crawlers trawl throughout the content and send the code to enormous hard disks that could be quickly recalled when searched, and ranked against competing content to deliver users search engine rankings.
For results to be relevant there are a variety of things that influence ranking. Algorithms are used to sort the good in the bad, and after that rank the best. These complex and intricate algorithms are not static, so that as Eric Schmidt of Google revealed towards the US Senate subcommittee in Washington DC, these algorithms may change countless times per year – when it comes to 2010, that number was 500 algorithmic changes which Google believed benefited users.
So will not just base your SEO around the Marketing10n1 and coding of the website implementation. Change is constant, and like anything, you need to maintain your content current as well as your changes fresh and highly relevant to your audience.
There is very little information regarding optimization from search engines like google themselves, but Yahoo! suggests factors that influence rankings include; the amount of other sites that link to your website, the information of your respective pages, the updates intended to indicies, testing of brand new product versions, along with the discovery of additional sites.
Microsoft owned Bing recommends including search query terms from the visible page text, along with limiting all pages to your reasonable size – one topic per page is ideal. Ensure each page is accessible by a minimum of one static txt link and get away from putting text that you might want indexed inside images.
Google recommends that pages be designed to help users, not search engines. Google’s spiders are sophisticated enough to recognise ‘cloaking’ – a practice of deceiving users by presenting different content to search engines than is displayed to users. Google also recommends setting up a clear, hierarchical website with clean text links – each page must be reachable from a minumum of one static link. Making a useful, information-rich site with clear and accurate content with also help your rankings. And also being sure that your “title” elements and ALT attributes are descriptive and accurate.